Agency.bg
Marketing Audit · Q1 · Confidential
Section 03 — Funnel Performance
Your top-of-funnel is healthy.
Mid-funnel is bleeding 62% of intent.
1.65%
CVR
€38.40
AOV
2.1×
ROAS
Key findings
- 01. PDP-to-cart drop is 2.4× category benchmark — size guide & shipping cost missing above the fold.
- 02. Meta prospecting CPM up 41% QoQ; creative fatigue at day 9 (3 of 4 sets).
- 03. Email contributes 6% of revenue vs. 22% category median — no post-purchase flow live.